Some seminal ideas of Intention Economy from Doc Searls

• The Intention Economy grows around buyers, not sellers. It leverages the simple fact that buyers are the first source of money, and that they come ready-made. You don't need advertising to make them.
• The Intention Economy is about markets, not marketing. You don't need marketing to make Intention Markets
• The Intention Economy is about buyers finding sellers, not sellers finding (or "capturing") buyers.

[1] Doc Searls, "The Intention Economy", Linux Journal, Mar 08, 2006, http://www.linuxjournal.com/node/1000035.