Intention Economy

posted Jun 7, 2013, 12:01 PM by J Guadalupe Ramos Díaz
Some seminal ideas of Intention Economy from Doc Searls

  • The Intention Economy grows around buyers, not sellers. It leverages the simple fact that buyers are the first source of money, and that they come ready-made. You don't need advertising to make them.
  • The Intention Economy is about markets, not marketing. You don't need marketing to make Intention Markets
  • The Intention Economy is about buyers finding sellers, not sellers finding (or "capturing") buyers.

[1] Doc Searls, "The Intention Economy", Linux Journal, Mar 08, 2006,